Tailwind simplifies fueling on the go by giving your body what it needs – complete energy, electrolytes, and hydration in a simple drink with clean, light flavours.
Jeff and Jenny Vierling decided to develop Tailwind Nutrition after years of struggling on race day with gut bombs and the tedious task of keeping track of gels, electrolyte pills and food. With humble beginnings in their kitchen in Durango, Colorado using an inherited KitchenAid from Jenny’s grandmother, they developed an endurance drink mix that can be used as a sole fuel source during exercise supplying energy, electrolytes, and hydration in a simple form that is easy to digest and has little to no taste. Since those early days, Tailwind Nutrition has kept their family business environment and have grown to over 400 stores and is sold in seven countries.
After years of experimentation, Jeff found a solution and began using Tailwind as his sole fuel for training and racing. With the KitchenAid in their kitchen working overtime, Jeff and Jenny introduced Tailwind at the Iron Horse Bicycle Classic in Durango, CO. After that, the success stories of fellow marathoners, triathletes, cyclists and athletes came pouring in. With requests for more Tailwind piling up and the Kitchen Aid wearing out, the Vierlings decided it was time to officially launch Tailwind Nutrition.