In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using our products. 

GEL 100 - The GEL 100 is a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as our drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In the case with our drinks, the hydrogel is formed in the acidity of the stomach – but the GEL 100 is a hydrogel formed in production, by combining sodium alginate and calcium carbonate under exact conditions.

The hydrogels are built from the combination of two natural ingredients:

• Alginate – extracted from the cell walls of brown algae.
• Pectin – found in apples, lemons, carrots and tomatoes, to name a few.

These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.