Our Mission - Inspire people to live a sustainable, fulfilling and adventurous life – in and in tune, with nature, our bodies & souls. From the Nordic mountains with love.

We're here because we believe that innovative sports nutrition products don't have to taste as they came out of a science lab, made from things that read like a chemistry lesson. We want to spread the word that real, plant-based, organic whole foods can give all of us the energy and nutrition we need to live a healthy life, full of vitality – and taste absolutely incredible. They're good for you, good for the planet and good for your taste buds.