In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using our products.
GEL 100 - The GEL 100 is a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as our drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In the case with our drinks, the hydrogel is formed in the acidity of the stomach – but the GEL 100 is a hydrogel formed in production, by combining sodium alginate and calcium carbonate under exact conditions.
The hydrogels are built from the combination of two natural ingredients:
These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.
Drink Mix 160 is built on hydrogel technology*. When you mix it with water, you'll get a liquid sports drink containing a high concentration of maltodextrin and fructose. The sports drink instantly converts to hydrogel in the acidity of the stomach. The hydrogel enables a smooth transportation of the drink through the stomach to the intestine where the water, salt and carbohydrates are absorbed.
The Gel 100 CAF 100 is the world's first sports fuel gel that combines our patented innovative Hydrogel technology and the power of caffeine. Caffeine tastes bitter but it is proven to enhance sports performance. The sports nutrition industry has historically tried to hide the bitterness by adding flavors and acid. But added artificial flavors won’t help you go faster. So we decided to simply circumvent the problem. By harnessing Hydrogel Technology we’ve built a biopolymer matrix that is dense enough to encapsulate both the caffeine and the carbohydrate mixture. The result: low bitterness, low sweetness and a lot of energy.
A gift that any runner would love!